Methodology

After fully evaluating secondary insights available in the open domain we focus on primary intelligence.

Primary intelligence is collected by engaging in dialogue with key targets, leveraging a combination of specific topic expertise and elicitation skills. The primary intelligence in conjunction with secondary, gives you the incremental insights enabling you to foresee and make appropriate refinements to strategy and tactics.

Extensive primary research underpins all our strategic recommendations

We use multiple secondary sources, including “smart” Social Media and search engine searche